"There is no such thing as bad weather, there is only being under prepared"

I love this saying-mostly because I live in Michigan where we have about 4 months of really nice weather and the rest is questionable. Having said that, I always keep a blanket, an emergency kit, and de icer in the trunk-just in case. I am prepared for bad weather-bring it!

This same principle is true of sales. There is no such thing as bad weather, or in this case, a client or prospective buyer... but there is such a thing as not knowing in advance what you are up against or being under prepared. Strive to know more about your customer than your competition. It is better to be prepared  for the obstacles that may arise during the sales process, because if you are prepared you will  have a back up plan. In addition, it will be a whole lot less stressful to deal with!